Smart Navigator is an essential marketing tool. Advanced market analytics is fast becoming a standard operating procedure to acquire new and better customers, decrease costs and more.
More than ever, there’s a good chance that your customer is browsing the web on a laptop or phone while watching TV, which means you can expect online effects from your offline advertising. But how can you understand TV’s real impact?
Smart Market has developed a propriety attribution model that allows us to match specific web hits with the relevant media placements. Smart Navigator is as powerful as our clients need it to be.
A partial solution to data analytics is no solution at all. Only Smart Navigator offers a complete solution. If data capture is not complete, the solution isn’t either.
Smart Navigator pays for itself by reducing the cost of customer acquisition. We match the message to the channel so you know exactly what worked–and importantly what didn’t. Smart Navigator also replaces the manual input of data eliminating inconsistencies in reporting.
We turn data and analysis into real, measurable results and help you improve your bottom-line.
We determine not only what portion of direct visits are the result of your offline activity, but also the impact on other online channels, such as search, display and affiliate (the so-called “halo effect”).
Smart Navigator aids in creating multi-channel consumer marketing events that drive phone, web, mobile app and retail traffic. Both positives and negatives can be found in looking at data through multiple dimensions and therefore informed changes can be made quickly.
With Smart Navigator, you can optimise the campaign by targeting higher yielding media. Automated reporting allows media airings that increase conversions and decrease costs to be identified quickly, therefore increasing revenue.
With Smart Navigator clients don’t have to wait days for analysts’ reports. Meetings now become dynamic, with transparent data driving decisions.
With Smart Market’s reporting tools, clients can have different and transparent views of campaign information creating accountability throughout the business.